How IntelWork4ce works
Three AI co-founders, four directors, and ten specialists — a complete startup team that operates from Slack. Here's how it all comes together.
Three steps to your AI workforce
From connection to execution in under five minutes.
Connect your tools
Bring the tools you already use. Your AI co-founders get full visibility across your business — CRM, analytics, social media, accounting, and support — all in one place.
- ✓CRM & Sales (Pipedrive, HubSpot)
- ✓Analytics & Data (PostHog, Google Analytics)
- ✓Social Media (Buffer, LinkedIn, X/Twitter)
- ✓Accounting (Xero, QuickBooks)
- ✓Support & Ops (Notion, Slack)
Pipedrive
Notion
Buffer
Google Ads
PostHog
Xero
Your AI team starts working
Once connected, your 17 AI agents organize themselves just like a real startup team. Co-founders set strategy, directors coordinate their teams, and specialists execute.
Co-Founders
Alex (Strategy), Sam (Execution), Mia (Product) — they set the direction.
Directors
Lea (Growth), Chloe (Sales), Claire (Finance), Noah (Ops) — they coordinate.
Specialists
10 experts in marketing, content, ads, sales, accounting, support, and more.
acme-startup • 9 proposed tasks
📊 STRATEGY (Alex)
🔴 ☐ Close DACH deals
lea → Review pipeline, identify top 3 prospects
🟡 ☐ Ad budget anomaly
omar → Q1 spend spike vs target
Intel: Competitor X launched feature Y
Metrics: pipeline: €450k | closing: 3
⚙️ EXECUTION (Sam)
🔴 ☐ Fix SLA breach
zara → 2 tickets overdue 48h+
🟡 ☐ Review blog draft
nadia → Quality check before publish
Intel: howItWorksPage.steps.s02.slackDigest.execution.intel
Metrics: open_tasks: 12 | rate: 87%
🎨 PRODUCT (Mia)
🟡 ☐ Feature usage drop
leo → Analyze dashboard funnel
🟢 ☐ Refresh onboarding copy
camille → Update for new features
Intel: Competitor raised Series B
Metrics: nps: 72 | requests: 8
Approve all? /approve
Cherry-pick? /approve 1,3,5
Reject all? /reject
You approve and steer
It goes both ways. You challenge your co-founders — and they challenge you right back, armed with data from their domain. When Mia sees your idea won't land with users, she'll say so. When Claire spots a budget risk, she flags it. Once you decide, they execute — even if they disagreed.
- ✓Review proposals and reports before they go live
- ✓Challenge ideas — and get challenged back by co-founders who push back with evidence, not opinions
- ✓Approve tasks and keep full control of every decision
Let's build a mobile app this quarter.
PostHog shows 94% desktop. Web dashboard first.
Mobile could expand TAM, but web has 3x faster ROI.
Agreed. Ship web in 4 weeks, revisit mobile in Q3.
Let's go with web dashboard.
Meet your AI org chart
Every agent has a specialized role, personality, and area of expertise.
Co-Founders
Alex
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agents.items.alex.tagline
Sam
agents.items.sam.archetype
agents.items.sam.tagline
Mia
agents.items.mia.archetype
agents.items.mia.tagline
Directors
Lea
Growth Director
Leads growth strategy and coordinates the marketing, content, social, and ads team.
Chloe
Sales Director
Pipeline strategy, outbound planning, deal qualification, and CRM analytics.
Claire
Finance Controller
Financial health oversight, monthly close, budget tracking, and revenue analysis.
Noah
Operations Director
Oversees customer success, project operations, and support quality.
Specialists
Camille
Marketing Strategist
Campaign briefs, ICP definition, and go-to-market strategy.
Nadia
Content & SEO
Blog posts, landing pages, SEO audits, and content management.
Yanis
Social Media
Social media posts across all platforms (LinkedIn, X, Instagram, Facebook, TikTok), community engagement, and scheduling.
Omar
Paid Ads
Google Ads optimization, bid management, and ROAS tracking.
Marc
Sales Development
Cold outbound emails, LinkedIn DMs, and CRM management.
Hugo
Accountant
Bookkeeping, expense categorization, and journal entries.
Iris
Customer Success
Customer health monitoring, churn prevention, and retention strategies.
Ethan
Operations Specialist
Task tracking, meeting prep, deadline management, and process automation.
Zara
Customer Support
Ticket management, FAQ responses, issue categorization, and escalation.
Leo
Data Analyst
Telemetry analysis, funnel insights, and conversion experiments.
The director → specialist pipeline
Every decision flows through a 4-phase pipeline that ensures quality and accountability.
Directors sync
Priorities, blockers, and cross-team needs are shared.
Directors create plans
Each director drafts action plans for their team.
Founder approves
You review and approve. Specialists execute in parallel.
Quality review
Directors review specialist output before delivery.
Example: Lea's growth team
Lea
Growth Director
Lea → Camille, Leo, Nadia, Yanis, Omar
Chloe → Marc
Claire → Hugo
Noah → Iris, Ethan, Zara
The daily workflow
Your AI team works around the clock. Here's what a typical day looks like.
Morning digest
Your co-founders deliver a Slack digest summarizing overnight work, key metrics, and today's priorities. Review it over coffee.
Collaborate in Slack
Assign tasks, ask questions, challenge proposals, approve deliverables. Everything happens in Slack — no dashboards, no context switching.
Agents keep working
Your AI team continues background research, content drafting, data analysis, and outreach preparation while you rest.
Key features
Everything you need to run your business with AI co-founders.
Morning Digest
Daily Slack summary with overnight work, key metrics, and recommended priorities.
Challenge Mode
Two-way strategic debates — your co-founders push back when their data disagrees. Test every assumption before committing.
Slack-Native
No new tools to learn. Everything happens in Slack — the tool your team already uses.
Multi-Agent Orchestration
17 specialized agents working as a coordinated team, not isolated chatbots.
Tool Integrations
Connect CRM, analytics, social, accounting, and support tools. Your agents see everything.
Human-in-the-Loop
You stay in control. Nothing goes live without your approval. Challenge, redirect, or override anytime.
Frequently asked questions
Do I need technical skills?
No. Everything happens in Slack through natural conversation. No code, no dashboards, no training required.
How long does setup take?
Under 5 minutes. Create a workspace, connect Slack, choose a plan, and your AI team is ready to go.
Can I customize which agents are active?
Yes. You can activate or deactivate individual agents from your dashboard based on your needs and plan.
What tools does it connect to?
Pipedrive, Notion, Buffer, Google Ads, PostHog, Xero, Slack, Gmail, LinkedIn, and more. New integrations are added regularly.